Hi, I'm Norma Falconer, a licenced financial planner specialising in values-based, strategic financial planning advice. Using a step-by-step ultimate financial independence framework, backed by science and practical experience, I help you identify your core values and create a customised financial plan to support your life goals.
Sometimes the value that we provide as financial planners is tangible - we can specifically point to some tax savings that have been made, some social security that has been gained or some investments that have delivered gains.
Often the value can be intangible. Our clients often tell us that the following intangible benefits are the ones they value the most from our relationship.
Organisation
We will help bring order to your financial life by assisting you in getting your financial house in order (at both the “macro” level of investments, insurance, estate planning, taxes, etc., and the “micro” level of household cash flow).
Accountability
We help you follow through on financial commitments, by working with you to prioritize your goals, show you the steps you need to take, and regularly review your progress towards achieving them.
Objectivity
We bring insight from the outside to help you to avoid emotionally driven decisions in important money matters, by being available to consult with you at key moments of decision-making, whilst doing the research necessary to ensure you have all the information. Strategically we are working in your best interests.
Proactivity
We work with you to anticipate your life transitions and to ensure you are financially prepared for them, by regularly assessing any potential life transitions that might be coming and creating the action plan necessary to address and manage them ahead of time.
Education
We explore what specific knowledge will be needed to succeed in your situation, by first thoroughly understanding your situation, then providing the necessary resources to facilitate these decisions, whilst explaining the options and risks associated with each choice.
Partnership
We attempt to help you achieve the best life possible whilst working alongside you, not just for you, to make this possible, by taking the time to clearly understand your background, philosophy, needs and objectives and offer transparency around our professional fees, costs, and compensation.
Clarity
The goal of the financial planning process is for advisers to understand what you hope to achieve. What are your current goals/priorities in your life and how can we help achieve them?
With that in mind, through this process, the adviser helps bring clarity to your situation. Often, clients of financial advisers rarely talk about money outside of the confines of the relationship with their adviser. At least prior to working with the adviser.
Without talking openly about your finances, how can you have clarity around which actions need to be taken to make progress towards savings, debt payoff, or investment goals? Having a place to openly discuss finances without judgment provides you clarity about the path forward.
Another intangible benefit of working with a financial adviser is peace of mind. While the previous points all play into achieving peace of mind with personal finances, the end goal as a financial adviser is to help you achieve this peace of mind. This is developed through trust, learning, accountability, clarity, and of course, the technical aspects of financial planning and investment management that an adviser helps tie into a completed financial plan for you.
Over time, having peace of mind around your finances is the ultimate goal. Knowing that you’re making progress towards paying off debt, investing enough for financial independence, saving enough for your child’s education expenses, and STILL having funds available to enjoy your life today is an amazing achievement.
Having peace of mind enables you to enjoy life without having to stress constantly about whether you’re making progress towards your financial goals.
It’s not always easy defining the intangible benefits of working with a financial adviser, however, they certainly become clear once you’ve gone through the financial planning process. Financial planning is very much a tangible, numbers-oriented profession, and service. Yet, the greatest benefit our clients receive is, emotional, behavioural, and intangible, in the sense a rate of return can’t be applied to it.
A financial planner is a licensed professional who helps individuals and businesses create a strategy to meet long-term financial goals.
"Financial adviser" is a broader category that can also include accountants, mortgage brokers, stockbrokers, money managers, insurance agents, or bankers.
Use this quick 60-second Financial Health Checklist to see if you need a more thorough examination of your Financial Planning, Superannuation, Insurance or Investment needs.
Strategic Financial Planning advice
Personal Financial Product advice
General Financial Product advice
How we help
We begin with the end in mind by reviewing your Estate Plan. Your Will is one of the most important documents you will ever draft, because it is the only place where you speak when you are no longer physically here. It is important that your Will speaks to your overall Financial Plan to ensure that your bequests are executable
We review and help you implement all the supporting structures and documents to support your Estate Plan and Will
What we do
Wills
Testamentary Trusts
Powers of Attorney
Loans to children
Beneficiary nominations
How we help
Review your debt position to ensure that you are using debt smartly to support your Wealth Management and Financial Independence Strategy
Ensure that your Personal Insurance strategies meet the needs of your family so that you can rest assured knowing that they are provided for. Review your options to be Tax Smart and ensure that you are provided for in case of an unfortunate event
Take away the stress of claims management by supporting you to follow up with the insurance company to get your claim paid
Partner with vetted professionals to review your General and Private Health Insurance benefits as part of the advice process
What we do
Personal Debt Management
Mortgage
Credit Cards
Personal Loans
Car Loans
etc.
Review lending rates [refer to vetted alliance partners]
Personal Insurance
Life Cover
Lump Sum Disability [TPD]
Critical illness [Trauma] benefits
Income Protection
General insurance [refer to vetted alliance partners]
Private Health insurance [refer to vetted alliance partners]
Personal insurance claims
How we help
Parkinson’s Law is one of the best-known laws of money and wealth accumulation. English writer C. Northcote Parkinson developed it and, explains why most people retire below their retirement income objective.
This law says that no matter how much money people earn, they tend to spend the entire amount, and a little bit more. Their expenses rise in lockstep with their earnings. Today many people are earning several times what they were earning at their first jobs. But somehow, they need every single penny to maintain their current lifestyles. No matter how much they make, there never seems to be enough. We help you unlock opportunities to increase your wealth creation strategies, by reviewing your cash-flow management
What we do
Budget and cash-flow planning
Develop a plan so that you can provide for your children’s education or other medium-term goals such as a deposit on a house
Tax (Financial) Advice
Tax Effective Strategies
Use this 60-second Financial Health Check to see if you need a more thorough examination of your financial affairs ready for tax time!
How we help
Add value where you need it most. Are you looking to delegate your Wealth Management? We can help.
Want support on how to grow wealth, retain wealth and bequeath wealth? We have a team of investment specialists, portfolio managers and stockbrokers to add value every step of the way.
Paying too much tax? We can help you, using effective tax strategies to reduce your tax burden, and increase your wealth creation.
Have an ESS, ESOP or RSU vest and have a potential tax liability? We help you structure the payout to be tax-smart
What we do
Wealth Ownership and Structures
Discretionary and Family Trusts
Business Entities
Investment Strategies
Investment Risk Tolerance Assessment
Shares
Properties
Employee Share Schemes
etc.
Portfolio Administration Services
Tax Financial Advice
Tax effective strategies
How we help
No matter what your super structure is, we can help you maximise your growth to support your future income needs. We understand the complexities of Self-Managed Superfunds and are across the intricacies of most Industry Funds, including GESB Super
Get retirement ready. We prefer that you consult with us at least 10 years before retirement so that we can have a plan in place to support your income needs at retirement.
We help you switch from accumulation to pension phase with ease, and optimise all the options to maximise super, including downsizer contributions, for example
What we do
Superannuation
Investment risk tolerance assessment
Review investments
Rebalance investments
Self-Managed Superannuation Fund
Review Trust Deed
Review Investment Strategy Document
Transition to Retirement Strategies
Retirement Income Planning
Assess how much income will be available at retirement
Pension strategies
Annuity Strategies
Social Security Advice
Centrelink
Department of Veteran’s Affairs (DVA)
How we help
70% of businesses in Australia are family owned. We support business owners by mitigating their risk using Business Insurance solutions ensuring that the hard work of the family continues for generations to come
What we do
Key Person Insurance
Buy-Sell Agreements and Insurance
Shareholder Protection Policies
Business Expenses (overheads) Protection Insurance
Loan Protection Insurance
At Think Capital we focus on Strategy first
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Think Capital Pty Ltd ACN 636 116 295 Authorisation Representative (AR) number 001278398 is appointed to act as a Corporate Authorised Representative of Australian Financial Services License (AFSL) number 344971.
Norma Falconer Authorisation Representative (AR) number 001243315 is appointed to act as an AR of Australian Financial Directions Pty Ltd ACN 135 004 947, Australian Financial Services License (AFSL) number 344971.
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