My mission is to empower you to take control of all aspects of your life so that you can have more influence over your circumstances, more certainty around your Finances, more Freedom, more Fun, and live life to its fullest.

Hi, I’m Norma Falconer

and I work with people just like you,

to align your values with your vision, to ensure that you are moving in the direction of your life purpose and continue to gain momentum with your goals and dreams in life.

Using a step-by-step coaching system backed by science and supported by evidence-based strategies, shortcuts, and systems, I will work with you to help you to identify what your values are and how they align with your vision and goals for your life.

We will work together to identify the roadblocks to your success, and I will give you the tools to enable you to release your barriers with ease.

You will be more confident, have more certainty, and enjoy life more.


With a career spanning over 30-years in the Financial Services Industry, South African born Australian, Norma Falconer has worked in banking, founded, grown & sold 3 financial planning businesses, started a stockbroking branch & worked in an insurance company.

She has coached thousands of clients to see the roadblocks that prevent them from moving forward to achieve their Financial Goals & Objectives and has helped many clients to become millionaires and more

She has managed investments & retirement funds for high-net-worth clients, helped clients manage their risk by implementing personal insurance solutions & supported Business Owners to implement their Succession Plans.

She has assisted families to complete their Inter-Generational Wealth Transfers & created structures for clients to grow wealth, retain wealth & bequeath wealth.

Driven by her commitment to educating, empowering, and equipping others to be connected to their money & aligned with their values, she is devoted to helping people Take Control of their lives, which leads to a purposeful life of health, wealth happiness & financial freedom.

Norma in the Media

Featured Publications | National Television

Inside the calm and resolute mind of Norma Falconer

Featured Publication

Get-It Magazine Lowveld

Featured Publication

CNBC Africa

National Television

CNBC Africa

National Television

Norma Falconer

is an Internationally Accredited, Certified Financial Planner® ZA and Australian Licensed Financial Adviser, who founded Think Capital to work with Families, Business Owners, Professionals, and FIFO Workers, in technology, mining, and associated industries, to get certainty, control, and confidence over their finances, giving them Ultimate Financial Independence.

She believes that Educating and Empowering the families she serves, to make Smarter Money Decisions, will help them Achieve a Balance between Enjoying Life Now and Creating a Future of Ultimate Financial Independence and Confidence.

Think Capital

Is a financial planning firm built to help Families, Business Owners, Professionals, and FIFO Workers, in technology, mining, and associated industries, be more successful with their money and have clarity when making financial decisions, so that they can have more Time and Freedom, to Have Fun and Be Happy.

Having the End Goal in mind and Taking Action is the secret to achieving Financial Success.

Norma works with you to set Financial Goals, educating you along the way, so that You will Be in Control of your Finances.

She will draw on practical experience from working with hundreds of Families, Business Owners, Professionals, and FIFO Workers, in technology, mining, and associated industries to provide Simple, Tested, Logical, Financial Strategies that work.

She will help you make it Easy to Take Action and Implement your financial action plan

When she is not thinking about her client’s money matters, you will find Norma living life to the fullest

Think Capital provides Strategic Financial Planning Advice to Families, Business Owners, Professionals, and FIFO workers, in technology, mining, and associated industries. We help you to get CERTAINTY, CONTROL, and CONFIDENCE over your finances, giving you Ultimate Financial Independence

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